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Beyond the Numbers: 6 Innovative Ways to Celebrate Sales Success

Sales teams are a dynamic driving force that fuel a business's growth. They forge vital connections, seal deals, and translate products and services into real-world value for customers.

Incentivizing your sales teams by rewarding their efforts and celebrating their successes is an absolute must. Although sales representatives are often incentivized through their commissions, adding an extra layer of reward often helps fuel that drive to keep pushing the envelope. While some achievements are easy to recognize, such as most products sold or most sales completed, there are many ways to award a sales team that go beyond the obvious. Here are some award categories that celebrate more than the bottom line.

Most Growth Award

A growth award is given to the salesperson who sees the largest jump in sales compared to the previous period. While they may not have the top sales (yet), it’s important to recognize when someone has stepped up their game. It may also encourage others to get their sales numbers up as they see their efforts will not go unrecognized.

Goal-Getter Award

In addition to company-defined targets and milestones, many salespeople set their own personal goal at the beginning of the year. Usually these goals are shared with a team leader who can hold them accountable and offer encouragement. Recognizing these individual achievements not only boosts morale but also reinforces the value of goal-setting.

Best Customer Retention Award

This award would be presented to the sales rep who has the most recurring sales. They know their client well and bring in consistent steady orders. The award celebrates those who build solid relationships with customers and maintain them over time.

Customer Champion Award

The Customer Champion is the salesperson who receives the most positive customer feedback. This is easy to quantify if the company sends out customer surveys, but it can also be based on exceptional feedback received from clients. Along with the Customer Retention Award, it emphasizes the importance of fostering good customer relationships.

The Innovator Award

Salespeople can get pretty creative when closing a deal. This award would go to the person who thought outside the box in order to overcome a challenge. Celebrating this attribute encourages everyone to think creatively and share their discoveries.

Above and Beyond Award

This award is given to the salesperson who does something outside their job role to help a team member or client. This could be assisting a colleague with a complicated problem, staying extra hours to complete an urgent task, or even a good deed outside of office hours. It’s important that these extra deeds are not taken for granted and are awarded properly. This encourages a culture of teamwork, dedication, and kindness.

Unique Awards for Unique Occasions

Every company is different, and there’s no one-size-fits-all solution when it comes to rewarding top performers. At Dion, our mission is to create the perfect custom award for any occasion. No matter how you award your team, we can design and create an award to match. Getting started with Dion is easy. Get inspired by browsing our gallery of past products, or This email address is being protected from spambots. You need JavaScript enabled to view it. give us a call, or message us to get started!